It takes a village

Everyone knows “It takes a village to raise a child” means that it takes an entire community of different people interacting with children in order for them to experience and grow in a safe environment. Well, the same principle applies to books. It takes a village to effectively promote a book. But what exactly does that mean?

There are over two million books published every year. Over 300,000 in the U.S. alone. Stop to think about that for a minute. Of course, that includes fiction and non-fiction and I don’t have the statistics by genre. Still, imagine how many mystery novels are released in a twelve month period. Now picture one book – the one you’ve written or one you’ve read – lost in that sea of books. The bottom line: an author can’t successfully promote his or her book alone. We need your help.

So, as a reader, what can you do? Here are a few suggestions: 

1. If you read a book and love it, spread the word. Tell everyone you know about it. Because the most effective means of promotion is word of mouth.
2. Write a positive review on amazon and Goodreads. I know this sounds like a lot of work but, believe me, once you do it, you’ll see how easy it is. A lot of readers have the mistaken impression that writing a review is similar to writing a book report. It isn’t. One or two sentences telling what you enjoyed most about the book can make all the difference in the world.
3. Purchase a paper copy of the book you enjoyed and give it to a reader on your shopping list. An avid reader will love nothing more than receiving a book for Christmas or their birthday.
4. Follow your favorite authors on amazon and Goodreads. That way, you’ll get a notification whenever they publish a new book.
5. Take a chance on a new (to you) author. It’s fine to read the novels by Big Name authors but you’re missing out if you don’t give small press and self-published authors a chance. Not all writers can be a Mary Higgins Clark or a James Patterson but we all have stories to tell that you just might love.