Chris Swinney, author of Gray Ghost
I
thought everyone could benefit from a little pep talk concerning social media.
So, that’s what I’m going to write about today.
I
know the whole business of promoting (mostly ourselves which is tough) is
daunting, tiresome, boring, and most of us loathe it. I’m with you, certainly,
but I feel until we “make it,” we must do it. I’m from a younger generation of
writers and remember just a few years ago the buzz word was “platform.” The
concept relied heavily on social media and one’s presence on the World Wide Web
(some people call it the Internet). Nowadays, talking about platform is a thing
of the past, and people smack you in the face about promoting a thousand
different ways several times a day. It stinks, but I believe we writers must do
this or we will struggle to sell our work.
So,
a few things to think about. First, I created a social media group (called
Social Media 101) on Goodreads https://www.goodreads.com/group/show/104837-social-media-101
where I
break down the biggies in the social media realm so you can understand how to
get started, what the lingo means, and how each one can benefit you. I was
frustrated and consulted numerous experts in the field before compiling the
work. Now, 204 people are in the group. You can participate in great
discussions or add to them and ask questions. I or others will respond fairly
quickly and help you out. It’s TOTALLY FREE!
And
second. How would you feel if I told you there was a way, free for the most
part, in which you could write one message and get it out to at least seven of
your social media sites with one click? Sound pretty cool? I think so. The
software is called Hootsuite (www.hootsuite.com). There’s a lot more you can do
with the software, but for the most part, you can link your social media sites
to one account, write a message, and with the click of the button, send it out
to the social media sites linked to your Hootsuite account. It significantly
lessens the amount of time you spend on social media promotion. Again, it’s TOTALLY
FREE! If you choose to link more sites to it (more than seven), it will cost
you a monthly fee. One thing I really like about it is I can set or
pre-schedule messages AHEAD of time.
For
example, I know that posting on social media sites at 9 am, 12 noon, 6 pm, and
9 pm are the best times to have the most people see my posts. So, with
Hootsuite, I can set these messages up AHEAD of time and it does the rest. You
need a little knowledge of spreadsheets or excel, but it’s really not that
hard. And, Hootsuite will help you out with their great customer service. I use
this site and service all the time and have been very happy with it. Think
about this, you go off to a signing or a conference or even a vacation and
while you are gone, Hootsuite sends out messages to readers, fans, and
potential buyers for you. You just can’t beat that!
Anyway,
I hope some of you will be a little less stressed out with the social media
aspect of promotions. I’m available anytime to answer questions or try to give
you some pointers.
To
read Chris’ biography and/or to order a copy of Gray Ghost, click on the link below.